"I Sound Better" is a musical platform initiated to showcase and promote young and talented artistes (up and coming musical artistes), and it is geared towards raising musical stars that have no means of musical production, promotion and management.
Each campaign will consist of musical performances by the participants ranging from different genres of music such as Afro, Reggae, Hip-hop, Alternative Sounds (Alte), R&B, etc.
Thereafter, outstanding candidates will move on to the next stage. After a series of screenings, the finalists will emerge and the winner will be selected during the finale scheduled for Saturday, December 5, 2020 at the African Shrine (Fela's Shrine).
The winner will be offered a management and record label deal with Unick Xpro Limited, and other benefits.